ABOUT OUR TEAM
Driving Impact.
Uplifting Communities.
At Sympl Solutions, we transcend mere consultation; we catalyze transformation. Devoted to the non-profit and arts and culture sector, we drive digital strategy, marketing implementation, and enhance digital infrastructure for groundbreaking impact.
Core Values
Strategic Excellence
We are masters of strategy, crafting roadmaps that align your mission with actionable plans. We excel in defining clear objectives and measurable outcomes.
Creative Innovation
Creativity is at our core. We challenge the status quo, infusing fresh perspectives and innovative solutions into every project.
Empowering Partnerships
We believe in the power of collaboration to fuel success. We work closely with your team, leveraging your expertise alongside our own to achieve remarkable results.
Unwavering Commitment
Our commitment to your success is unwavering. We don't just advise; we roll up our sleeves and work alongside you to ensure your vision becomes reality.
Our Team
Our team is a dynamic blend of strategists, artists, and change-makers. We bring diverse backgrounds, experiences, and talents to the table, united by a shared passion for creating meaningful change in the non-profit and arts world.
Founder & CEO
Natasha Qureshi
Natasha, a seasoned business management professional, has led major global firms in healthcare, fintech, consumer goods, and non-profits. With expertise in strategic planning and brand positioning, she's contributed to multinational giants like Lysol, Durex, Citibank. For the past three years, she's focused on startups and non-profits, leveraging her MBA, Computer Science Masters, and Fulbright scholarship to drive impactful change.
Strategist/Professor/Producer
Owais Lightwala
Owais Lightwala is an arts strategy leader at Sympl Solutions, where he spearheads innovative solutions to help nonprofits enhance engagement and streamline operations. An Assistant Professor at Toronto Metropolitan University, he focuses on entrepreneurship and innovation. As co-founder of Sai, he develops tech solutions to empower creatives in financial management, combining his deep expertise in digital transformation with a passion for supporting purpose-driven organizations.
Marketing Strategist
Soofia Mahmood
Soofia has diverse experience in corporate marketing, non-profit communications, and international development. As a seasoned leader in strategic communications and governance, she's contributed to organizations like Unicef, Ontario Public Service, The 519, and currently serves as Chief of Staff at Raising the Village. A creative, deadline-driven professional, she excels in communications strategy and planning, with a passion for photography and writing.
Digital Marketing Manager
Abdullah Jamal
With a background in engineering, web development, and marketing, Abdullah brings a diverse set of expertise to Sympl Solutions. He focuses on researching and implementing technical and digital marketing solutions for nonprofits. He has a Bachelors Electronic Engineering from Hong Kong and has served as a digital marketing generalist for more than 5 years. Before joining Sympl Solutions, Abdullah helped various North American and European organizations outsource and automate.
Business Analyst & Project Manager
Rime El Bakri
Rime is an experienced business analyst and project manager with expertise in technical products. With an engineering background and experience in entrepreneurship, she excels in leveraging emerging technologies to drive innovation and deliver results. As a digital advisor at a well-known incubator, Rime assisted startups in shaping their initial tech products. She has also partnered with startups across North Africa, UK, and North America, consistently delivering impactful solutions.
Research Analyst
Myra Jaffery
Myra is an adept policy analyst who excels in research, communications, and stakeholder management. Her expertise covers writing, data visualization, survey design, reporting, critical thinking, problem-solving, and collaboration. She has closely collaborated with the World Bank Group, UNESCO, UNICEF, and DFID on projects related to feminism, education, and economic development. Myra earned an MSc in Social Policy and Development from the London School of Economics.
Senior Data Scientist
Pavleen Kaur Brar
Pavleen is an experienced Data Scientist specializing in developing AI solutions. With a solid background in Machine Learning, Deep Learning, and Data Visualization across various tools, she brings a wealth of expertise to her work. Currently pursuing an MSc in Data Science and Analytics, she has six years of professional experience as a Data Scientist, working on diverse projects that highlight her proficiency and dedication to the field.
Digital Transformation Specialist
Tayyab Rashad
Tayyab is a dynamic professional with a strong background in web and app development, project management, financial analysis, and accounting. At Sympl Solutions, he specializes in digital transformations, optimizing company operations and workflows to boost efficiency and productivity. Tayyab holds a BSc Hons from Pakistan and has achieved distinction in ACCA. His comprehensive skill set and commitment to leveraging technology for operational excellence make him an invaluable asset to any organization.
UI/UX Designer
Andrew Mingo
Andrew Mingo is an Art Director and Graphic Designer based in Winnipeg, Manitoba, on Treaty 1 Territory. Born in Winnipeg and raised in Dauphin, he brings a deep sense of place to his creative work. At Sympl Solutions, Andrew helps clients bring brands to life, transforming concepts into impactful designs that resonate with audiences. He has helped shape new branding for nonprofits and is passionate about making ideas beautiful through design. Outside of his work, he enjoys hiking in nature or relaxing at home with his cat.